Let’s hop into our Net time machine and take a trip. Nowadays we’re headed back in time to 2000 in World wide web time, that appears like one hundred years ago. Youre an Seo specialist and you want to create a book on how to get to the best of search engines what do you talk about? Meta tags are absolutely on the way out. Links help but this is cutting edge stuff not the basis of your book. So you talk about keyword density. You say if you want to get ranked hugely for a specific term, you want to have that in your title and you want to have it show up towards the best of your web page, and in other parts of the page and have your page be keyword dense for your selected subject. And Im not speaking about 1-three% keyword density one hundred% keyword density for a word truly worked for some phrases.
Ahh, the memories. The days when keyword density in fact mattered.
Back to late 2006. Keyword density is dead. DEAD! In truth the question comes up if its even crucial what content is actually on your webpage or if it all depends on links.
Lets take some well-known examples very first go to and type in the word failure. Get further on this affiliated article – Browse this webpage: best link building services. The first outcome youll see is President George W. Bushs bio. Go ahead and appear at the web page, and inform me how numerous instances the word failure shows up on the web page. Yep zero.
To be fair, lets go back to once again, now sort in waffles. The quantity 1 result youll see right here is John Kerrys site. Go ahead and count the quantity of times you locate the word waffles on that web page. Certainly zero once more.
So whats going on here? The reason George Bushs and John Kerrys internet site are showing up so hugely for failure and waffles is because of anchor text. (This specific tactic actually has a name named GoogleBombing but thats for a various day.) A huge quantity of web sites, have links pointing to George Bushs site with the word failure in the hyperlink.
So what must this tell us first of all, quit worrying so considerably about perfectly optimizing your web site and start worrying about what the internet sites linking to you say.
Now I ought to say that having the keyword you want to rank extremely for in your tag and having relevant content material on that page does absolutely help, and if youre targeting a hugely competitive word, then youll want to have relevant content material on your web page. This powerful outsource link building link has a pile of riveting suggestions for when to allow for it. However, dont be concerned about possessing exact keyword densities for your pages theyre not assisting you, in truth they could be hurting you considering that the search engines discovered out that ranking by keyword density was effortlessly abused so now they truly penalize sites that are deemed overoptimized or also keyword dense. Just create naturally and leave it alone thats what the search engines want.
Rather, make certain the hyperlinks pointing to your website inform your story and say what your internet site is about. Instead of links that say click right here, get links that say widgets or whatever your site is about.
Before I finish right here, I want to give you my favourite example for Google Bombing. Go to the residence page of This time sort in French military victories and click the Im Feeling Lucky button. Practically nothing against, the French, but thats hilarious. I discovered buy backlinks by searching webpages. Click on the French military defeats link for a good laugh..